Unlock the secrets of the Soft Selling System with our exclusive SSS Master Class. Designed for B2B professionals looking to scale their business predictably, this video guide will show you how to build trust, generate demand, and nurture leads without the hard sell.


Learn how to create educational content that positions you as a thought leader, engage your audience on LinkedIn, and convert prospects into loyal clients through a strategic and thoughtful approach.

Are you ready to take your software development business to the next level but struggling to find reliable ways to generate leads outside of referrals? Our guide, Growing Your Software Dev Biz Using Direct Outreach, outlines a proven method for building a predictable sales pipeline—one that doesn’t solely rely on word-of-mouth.

What You’ll Learn:

• Five Actionable Steps: Discover how to craft compelling outreach strategies that speak directly to potential clients’ needs, not just your services.
• The Hierarchy of What Matters (HoGaS): Learn how to rise above your competition by understanding what prospective clients care about most.
• Effective Client Targeting: Identify and engage the right leads at the right time by leveraging social media insights and company triggers.
• Practical Messaging Tactics: Move away from cold sales pitches and build relationships by offering value through every communication.

With decades of experience behind this approach, we help you understand how to position your past successes to secure future business—without being pushy or spammy. Start generating meaningful conversations with prospects who are ready to invest in your solutions.